Victoria's Secret Models

Before the launching of Victoria’s Secret Fashion Shows, one would have had to look long and hard for anyone who was eager to watch an hour long commercial. Now a person who does not leave the room during every commercial is much easier to find. Now, comments made by Jack Sussman, an executive at CBS suggest an increased interest in commercials, or at least in one commercial like production.

Karolina Kurkova Victoria's Secret Show

Before the airing of the 2007 Fashion Show, as sponsored by Victoria Secret, a reporter talked with Jack Sussman. Sussman’s channel planned to televise the show that Sussman referred to as an “event.” After Sussman described the fashion show as an “event,” the reporter asked if the televised show was not really more like an hour long commercial. Sussman did not seek to counter the reporter’s observation.

Victoria's Secret Show

Sussman knew that even a published story that compared a Victoria’s Secret Fashion Show to a lengthy commercial would not diminish public interest in the scheduled show. Sussman knew that millions of viewers would tune in for a look at the starring act in that show—the Spice Girls. Sussman could also point to one big difference between the planned Fashion Show and a real TV commercial. Sussman knew that money from ticket sales would benefit a local AIDS related charity – specifically Camp Heartland.

That was the reason that Sussman and other CBS executives had agreed to budget a whopping $10 million for the privilege of airing a one hour Fashion Show. While longer than a super bowl advertisement, each Victoria’s Secret Show comes packed with an eye popping and enticing line up. Both Adriana Lima and Karolina Kurkova, two well known supermodels, had been asked to appear at what Sussman had referred to as an “event.”

Victoria's Secret Fashion Show

Sixteen cameras would focus on those two models, as they strode down the walkway in the Kodak Theater. Another 61 scantily clad, gorgeous women would join them, as they strutted down that walkway. That is not the sort of thing one normally sees in a TV commercial.

Victoria's Secret Adriana Lima

Another difference between any of Victoria’s Shows and an everyday TV commercial relates to the selection of a theme. The typical TV commercial does not have a theme, but each Fashion Show sponsored by Victoria’s Secret does have a specific theme. In 2007, that theme was “Sexy Little Things.”

Victoria's Secret Karolina Kurkova

Sussman probably mentioned that theme when he was interviewed about the scheduled airing of the upcoming Show. Sussman would have wanted to guarantee a return on the $10 million investment in the planned Fashion Show. That executive would have certainly realized that a mere suggestion that sexy little things could appear on the small silver screen should fuel sustained interest in any “event” at Kodak Theater.

Lydia Hearst shows gold bikini, which costs 30 000 000$.

Lydia Hearst is perhaps most famous for being the daughter of kidnapping victim Patty Hearst. Additionally, Lydia is heir to William Randolph Hearst’s media empire, which amounts to roughly $5 billion in annual revenue.

Lydia’s a celebutante who could be placed in the same general category as Nicky and Paris Hilton; although, the Hiltons would undoubtedly dispute this.

Given her status as a celebutante, Lydia is fortunate enough to be in a position where she doesn’t really have to do anything.

What Lydia has done, however, is establish a reasonable career as a model, having graced the covers of numerous fashion magazines.

Who would have thought unabashed glamour and salt water can harmoniously coexist? Thanks to Beach Bunny Swimwear’s 2008 collection that is just the case.

This year started off with a splash as Beach Bunny Swimwear unveiled its 2008 collection at Mercedes-Benz Fashion Week in Los Angeles. Buyers, high fashion editors, photographers and celebrities from around the world came together to see head turning styles such as Secret Garden, Spellbound, Déjà vu and Take Me Out.

Taking its inspiration from upscale lingerie, Beach Bunny Swimwear’s 2008 collection moves forward with the trend of embellishments where suits are outfit oriented.

Our designs source luxury fabric and exquisite details from across the world such as Swarovski Crystals, French embroideries, European Lace, Metallic chains, Stretch grosgrain ribbon, Copper beads and beautiful Micro Modal blends.

The 2008 line ranges from feminine and flirty with styles such as Rich Girl, Spellbound and Bed of Roses to outright sexy with suits such as Smooth Criminal and Livin’ on a Prayer to satisfy the “Rock and Roll” woman at heart.

No matter which style you choose, all suits are designed for the confident woman who exudes femininity while looking fashionable lying poolside or at the beach.
More photos:

Photos by vogue.co.uk & mbfashionweek.com

Beach Bunny Swimwear official site: beachbunnyswimwear.com

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